How to Create Your Mission Statement

Your Mission Statement.    Sounds like a military exercise, right? Or something Tom Cruise from the Mission Impossible movies might engage in. But no. A Mission Statement is actually quite important to your business.

A Mission Statement can be defined as “a formal summary of the aims and values of a company, organization, or individual”.  It states the core of your activity and outlines you or your business’s goals, ethics, culture, and practices. To break it down even further, a Mission Statement basically states:

  • WHAT you do
  • HOW do you do it
  • WHO you do it for, and
  • WHY you do it.

It’s the next step after establishing your Vision Statement

What’s the difference between a Vision and Mission statement?

Often a Vision and Mission statement get confused or considered to be the same thing.

A Vision Statement focuses on the future. It’s supposed to be inspirational and motivational. It’s what you want to become. (see my other Blog: “How to Set Your Vision” for more information (INSERT HYPERLINK TO OTHER BLOG HERE).

A Mission Statement is about what you’re doing now. It defines your customers, processes and performance in the present.   Your Mission is what helps achieve your Vision.

Examples of the difference between a Vision and Mission Statement are:

IKEA
Mission: Offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them
Vision: To create a better everyday life for the many people

LINKEDIN
Mission: To connect the world’s professionals to make them more productive and successful
Vision: To create economic opportunity for every member of the global workforce

AMAZON
Mission: We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience
Vision: To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online

GOOGLE
Mission:  To organize the world’s information and make it universally accessible and useful.
Vision: To provide access to the world’s information in one click.

See the difference?

It’s actually important to have both a Vision and a Mission as they complement each other. There’s no point having a future Vision if your current activity isn’t working towards achieving it and vice versa.

Do I really need a Mission Statement?

Yes. A Mission Statement is a basis for all your current and near-future activity. It’s what you use to establish goals, planning and forecasting. We’ll talk more about goal setting and planning in future blogs, but your Mission is the starting point to motivate you, engage your team and service your clients.

Okay, let’s do this.

Now, let’s try creating one from scratch.  Here’s a very simple example.

Question: WHAT do you do?        Answer: e.g. I design great websites

Question: HOW do you do it?        Answer: Using effective yet simple technology and ideas

Question: WHO do you do it for?    Answer: Everyone can potentially use my service

WHY do you do it?    Answer: So every client can have a quality digital platform
to promote themselves or their business

The final Mission Statement would then be:  To design effective yet simple websites for everyone to have a quality digital platform to promote themselves or their business.

What do I do with my Mission Statement?

Now you have it, what do you do with it?  You keep referring to it. Use it as your motivator and share it everywhere. Use it in your branding by adding it to your website, business cards and LinkedIn profile. This statement is who you claim to be, right now, at this moment.

It’s also your compass. As you and your business grows and changes, so will your day to day focus and activity. Your Mission Statement will help you stay grounded and connected to your core offering, i.e., “a quality digital platform” and “designing great websites”

It’s also what you will use to establish all your short-term goals and actions.

You’ll know when you’ve established one that’s right for you. It will resonate with you and just FEEL GOOD reading it and saying it out loud.

If you want help developing a powerful mission statement quickly, then get in touch

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